JLH Design

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A guy walks into the doctors office and says, “Doc, it hurts when I do this.” Raising his arm over his head. The doctor takes a discerning look and says, “Don’t do that.”

Since the BigDaddy infrastructure update, through last year, and till now Google has been not only improving the supplemental index to not only be fresher but to be more comprehensive.

Matt Cutts has said, “We parse pages and index pages differently when they are in the supplemental index.” With the continued improvements to the supplemental index the difference between it and the regular index has faded so much in fact that Google has announced that they will remove the familiar green tagging.

The distinction between the main and the supplemental index is therefore continuing to narrow. Given all the progress that we’ve been able to make so far, and thinking ahead to future improvements, we’ve decided to stop labeling these URLs as “Supplemental Results.” Of course, you will continue to benefit from Google’s supplemental index being deeper and fresher.

This should free up webmasters to work on the few metrics that actually matter, traffic, conversion, and visitor satisfaction.

Congratulations to Google on finally dumping the supplemental tag and I hope you continue the house cleaning and remove the utterly useless link: operator.