JLH Design

Google uses the links pointing to a page to help decide what the page is all about, even so much to as return a page for a search term even if the term is not on the page.  It’s been termed the Google Bomb.

An actual Google bomb may take many well placed links to fuse, but you can fake just such a Google bomb if you’d like to  scare some unsuspecting webmasters into believing that they’ve got some bad anchor text out there.

Let’s say we’d like to pull a fast one on our favorite black hatted red crab and make him think that some people may consider him a black hatted spammer.  You could edit the cache link to include the search terms of your liking, and get a cache with the anchor text highlighted (for example).

Note that Google inserts the following copy near the bottom of the cache header, “These terms only appear in links pointing to this page: black hat spammer”

Sebastian is way too smart for this to work, but I’m sure you can have fun with it on some other sites.  As an added bonus, the page view should show up in the server stats with the search term, and excellent idea if you know someone who watches their logs religiously.